More than a nudge

Reading the early commentary on the Changing Behaviour inquiry due to be published on Tuesday brings to mind the work of Professor Jeff French, and his recent keynote presentation at the World Social Marketing Conference in Dublin. This describes how nudges are not enough, and whilst he argues they should be part of the solution, they should be complemented by a range of techniques, articulated as either a smack, shove or hug. I won’t even attempt to comment on this, and let Jeff do so himself in a recent guest blog for ICE Creates where he is a Non-Executive Director. Read on here.